One7 Sports

One7 Sports is the group’s sports and sports technology company, built on a franchise model: your venue, our brand. Its key offerings are sports venue franchises (cricket grounds, box cricket arenas and pickleball courts), proven league IP, and a brand licence and launch.

The technology suite covers booking management, tournament management, league and auction management, split payments across the XI, data analytics, and live streaming and DRS. A growth partnership adds local marketing, digital promotions, league operations, campaign assets and community building, on a royalty-based model.

The company describes the model as ready to scale, and it is meant for North India. In cricket, its technology focus is AI video analysis and player metrics. Within the group, providing coaches for One7 Sports is one of the ways the companies support one another.